Social Media

Social media refers to digital platforms and applications that enable users to create, share, and exchange content, ideas, and information in virtual communities and networks. These platforms facilitate interactions among individuals, groups, and organizations, allowing for the creation and dissemination of user-generated content such as text, images, videos, and audio. Social media encompasses a wide range of websites and mobile apps, including social networking sites (like Facebook and LinkedIn), microblogging platforms (like Twitter), photo and video sharing platforms (like Instagram and TikTok), and collaborative wikis (like Wikipedia). The primary characteristics of social media include user participation, real-time engagement, and a focus on social interaction, which distinguishes it from traditional media outlets. Social media has become a significant tool for communication, marketing, and community building in contemporary society, influencing public opinion, cultural trends, and personal relationships.